2015년 7월 25일 토요일

The price of don Quixote

The price of don Quixote
by: Wonyoung Choi                                                                      2015-07-25


Recently I have read "El ingenioso hidalgo don Quixote del la Mancha" with great amusement and amazement. So I know the value of the book, at least subjectively. I got curious about the price of the book at Cervantes' time in current US dollars.

The book starts with a "Tasa" (meaning price), which seems to be the official price of the book permitted by the authority. Thanks to this "Tasa", I could know the official, if not the real, price of the book. The "Tasa" declares the unit price, the quantity, and the book price (probably retail price) as shown below. The book price is simply the multiplication of the unit price and the quantity. This calculation is very interesting because the authority deals with books as if they were some sort of food. The unit of quantity 'pliego' is also interesting. As shown below, 1 'pliego' is almost exactly 8 pages. It seems that the printing press printed 2 books at a time (more probable) or 2 consecutive sheets of paper (less probable because more difficult for binding). But I think that for practicality the authority counted the number of sheets of paper of a book and divided it by 4 (because 1 sheet is 2 pages), which means that the book submitted to the authority for "Tasa", approval, and copyright should be in physical form, bound or unbound, not in manuscript. In the original print, Part I has about 12% more pages than Part II, while modern versions generally are the opposite. The Kindle version below does not have any footnote and therefore close to the original. In the Kindle version, Part II is about 7% longer than the Part I.  In terms of word count, Part II is about 5% more. I could understand why only after I checked the original print, very thankfully provided by the "Biblioteca Nacional de España"[1] (BNE hereafter). Part I is a little denser: for example Part I has 32 lines per page while Part II has 34, about 6% difference.

I found the "Tasa" of "Pastores de Belen", published in 1614, by Lope de Vega, Cervantes' rival. The discovery: same unit price. This is somewhat disappointing not because the unit prices were the same for the two of them but because (it seems that) all the books are given the same unit price. Then, the price is basically the cost of printing.

The "Tasa" itself is a nonsense. It is simply a price control, which can be justified only for very standardized produces and products that are very basic and essential for the living of people, and, furthermore, only in emergency. The concept of unit price and quantity is just a logical consequence of the price control. The pinnacle of this nonsense is the equal unit price. Cervantes and Picasso are the same literally literarily. I feel very sad for Cervantes. The then common practice of publishing sequels can be understood as one of the result of this absurdity.

Unit
Part 1 (y.1605)
Part 2 (y.1615)
Changes
Unit price (A)
maravedí
3.5
4
+14%
Quantity (B)
pliego
83
73
-12%
Price (=AxB)
maravedí
290.5
292
n/a
Price: other denominations
real
escudo
8.54
0.53
8.59
0.54
n/a
Original print
page
668
586
-12%
Original print
page/pliego
8
8
nil
Kindle[2]
page
272
291
+7%
Project Gutenberg[3]
word
185,771
195,446
+5%

Now, my issue turned from the price of don Quixote to that of books as a commodity. Less interesting it is, but at least, I can use don Quixote as an example. First of all, the second low of the table above shows that the unit price was 3.5 maravedís in 1605 and 4 maravedís in 1615, 14% increase in ten years. It can mean the stability of the price level and the purchasing power of money. Denominations to consider are 'maravedí', 'real', 'ducado', and 'escudo'. 1 escudo was 16 reals and 1 real was 34 maravedís. 1 'ducado' is about 70% of 1 'escudo'. So, 292 maravedís for Part II is 8.6 reals and a little more than 0.5 escudo.

According to Wikipedia[4], in 1566 escudo was of 1 ounce of silver. Silver, however, is notorious for its price volatility, for example USD4.11 in 2001 and USD46.47 in 2011 per ounce. (Gold is not much better: USD257.44 in 2001 and USD1,837.68 in 2011 per ounce.) The price of silver in early 17th century must have been much higher although dropping very rapidly because of the massive influx of silver from the Americas. Anyway, not a useful ruler.
The usual method to compare the prices of the same thing between a very long period is to compare the prices to buy something (silver  or gold above is one of such), or to estimate the quantity of labor (usually in man/month) to do something (like building Parthenon).

I found a few references to apply this method in don Quixote[5].

4 pigs (sold) for 20 ducados (or less, Chapter. II-45): max 5 ducados / pig (roughly USD300) → 3.5 escudos / USD300  → USD86 / escudo

20 ducados for a (good) dress (to buy) (II-74): USD1,000-5,000 dress for 14 escudos USD70-350 / escudo

the butler gave 200 escudos to meet the necessities during the trip (II-57): considering the context, I assume USD20,000 USD143 / escudo

A serious study can surely and accurately determine the value of an escudo. My arbitrary and convenient pick is USD100 for an escudo, so roughly USD100 for a complete don Quixote.

In 1989, don Quixote (probably a complete set) was sold at USD1.5 million.[6]

End.




[1] Biblioteca Nacional de España, http://quijote.bne.es/libro.html
[2] Cervantes, Miguel de. Don Quijote, a public domain book, Kindle ed.
[3] Cervantes, Miguel de. Don Quijote, Project Gutenberg, https://www.gutenberg.org/ebooks/2000
[5] Cervantes, Miguel de (2010). Don Quijote de la Mancha. (Primera edición Vintage Español, marzo 2010, Copyright de la introducción y edición © 2002 por Florencio Sevilla Arroyo) Vintage Español, Nueva York. ISBN 978-0-307-47541-1
[6] "List of most expensive books", Wikipedia, https://en.wikipedia.org/wiki/List_of_most_expensive_books

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